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The changes are the latest in a line of recent strategic manoeuvres at both of the UKs key publishing houses. Queen of Hearst The departure of Lorraine Candy at Elle and imminent exit of Alexandra Shulman at Vogue (shes leaving after 25 years) meant two huge vacancies. Hearst was first to fill the gap, last week promoting Curtis, who has been at the fashion title for 12 years, to replace Candy. Curtis, who helped launch Wallpaper*, was the very first appointment of Hearsts new CEO, James Wildman. View photos Elle magazines new editor, Anne-Marie Curtis (Joe Schildhorn/BFA/Rex) More Elle itself hailed the appointment of Curtis as one bold and brilliant leap for womankind - word is Curtis was backed by Hearsts US queen, the former Cosmopolitan editor-in-chief and recently promoted chief content officer Joanna Coles. CEO Wildman tells the Standard, the calibre of applicants for the role was strong but Anne-Marie was the outstanding candidate. Everyones Edward Enninful, currently style director at W Magazine, was scouted as a model before becoming fashion director of i-D mag at 18, scooping up contributing editorships at Italian Vogue and an OBE last October. Edward is an inspired choice, says Susannah Frankel, editor-in-chief of Another magazine. He will make a very beautiful magazine. Hes great with writers, great with everyone in fact. Fashion photographer Nick Knight has known him since he was 16. Jonathan Newhouse [Conde Nast Internationals CEO] would have pushed for Edward, he respects what he does. Hes a charmer with a rebellious streak: He certainly doesnt blend into the background, Knight laughs.

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